About Us

ABOUT US

1
We started operations with our own brand, PARUNO
1
Years of experience in the footwear industry
We are a Mexican company.
A reference in design, quality, and commitment to our customers.
Over the decades, we have worked tirelessly to create products that combine innovation, comfort, and style, meeting the needs and preferences of our consumers. Our growth and success have allowed us to expand our market reach, securing exclusive licenses for internationally renowned brands. Since 2002, we have had the privilege and opportunity of designing, manufacturing and marketing DOCKERS® footwear in Mexico, reinforcing our commitment to excellence and customer satisfaction. Later, in 2005, we added the LEVI'S® license to our portfolio, reaffirming our ability to represent iconic brands and offer products that stand out for their quality and distinctive style.

We are more than just footwear; we are a legacy of quality, style, and trust

We invite you to be part of our journey and discover everything our company has to offer.

  • Customers
  • Collaborators
  • Suppliers
  • Shareholders
  • Government
  • Society

 In this way we contribute in building better world.

 In this way we contribute in building better world.

VALUES

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01
Solidarity vs. Selfishness
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02
Leadership vs. Servitude
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03
Entrepreneurship vs. Apathy
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04
Quality vs. Mediocrity
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05
Trust vs. Fear
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06
Legacy vs. Emptiness

TIMELINE

1989

Salvador Suárez joins his brother Manuel Suárez to start a shoe company.

1998

The Suárez brothers purchase the Bruno Paruno brand, redesign it, and relaunch as PARUNO.

2000

First appearance at SAPICA with the PARUNO brand.

2002

Acquisition of the DOCKERS footwear license.

2004

Acquisition of the LEVI'S footwear license.

2012

Opening of the Distribution Center at Puerto Interior with an area of 55,000m2 and a storage capacity of 300,000 pairs.

2016

Expansion of the factory and the Paruno Team.

2019

Opening of Foro PARUNO, launching a new business unit in the music industry.

2025

We continue growing and exploring new business opportunities.